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5 Questions You Should Ask Your Identity Verification Provider

Ensuring users are who they claim to be is without a doubt, one of the most critical steps to implement within your online services, be it at onboarding or checkout. Why is this so important, you may ask? Because without the reassurance that comes with having legitimate, verified users, your platform and clients could be left exposed to potential security threats.

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Why does user verification matter?

You don’t need to be a marketing expert to know that user experience matters these days. You probably already have some metrics to measure this in your company, from NPS to conversion rates at each stage of your funnel. And you are right! Bad UX can cause a loss in customers: studies show that 60% of customers who’ve had poor customer experience are unlikely to return.

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