Welcome to Mati's blog!

How to verify the identity of your users without hurting your conversion rate

Online operations grow by the minute and with them the need to verify in a secure way who is on the other side of your screen. You’ve probably heard the old adage “On the internet, nobody knows you’re a dog”. Well, now you can! And what’s more, it’s easier than you think. Integrating a strong identity verification service can help you find out exactly who your customers are.

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Why does user verification matter?

You don’t need to be a marketing expert to know that user experience matters these days. You probably already have some metrics to measure this in your company, from NPS to conversion rates at each stage of your funnel. And you are right! Bad UX can cause a loss in customers: studies show that 60% of customers who’ve had poor customer experience are unlikely to return.

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Myth vs Reality (in Data Privacy)

Any user of online services is left with the uncomfortable reality of not knowing who controls their personal information, and the use it has been given. As handily mentioned by Chris Skinner, these days we find “discussions around data ownership and privacy, in discussions about almost anything really. When will I own my data? When will I have my own identity? How can I take control of me away from banks, corporations and governments and give it to me?” (Chris Skinner’s Blog, April 2019)

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